Warning: if you want the long answer to this, it’ll take about 20 minutes to read this behemoth of an ad from Victor Schwab. Also, unless you’re comfortable working with electron microscopes, printing this on an 8 1/2 x 11 will be a slog
(Just click on the ad image to download the almost one megabyte PDF file.)
There are so many timeless observations in this piece, that it’s hard to beleive it first appeared in print 55 years ago.
Much of this ad was repurposed into Victor Schwab’s classic, “How To Write a Good Advertisement.”
Here is one of my favorite sections called:”
“22 Ways to Hold Interest Longer” [Continue reading] about How Long Should An Advertisement Be?