This ad with Malcolm Forbes was part of the series Ogilvy and Mather created for the Commonwealth of Puerto Rico.
They’re flatly some of the best business development ads ever written and were responsible for changing the landscape of the island.
Here is the original space ad written by David Ogilvy himself.
I would’ve opted for Forbes to don his “after hours” motorcycle leather instead of the CEO look, so it’s good I wasn’t part of that creative decision.
Why Puerto Rico is unique as a place for manufacturers to make more profits
