He went from the Downtown comedy clubs to the hallowed halls of the J. Walter Thompson ad agency.
He started by writing ads and followed his mentor, James Patterson, into the world of writing mysteries, becoming an advertising creative director along the way.
Who is he?
He’s mystery writer, copywriter, screenplay writer, creative director, improvisational comedian and now children’s book author, Chris Grabenstein, that’s who.
And I was fortunate enough to be able to interview him… oh, so many years ago back in November 0f 2009. (I was stunned by how much wisdom is here on review in Feb. 2018.)
How has Chris been able to achieve so much in so many different areas?
It’s really no mystery.
Chris shares over 30 years worth of strategies for succeeding in the world of advertising and fiction, attention getting communication and winning productivity habits.
Here’s some of the nuggets you’ll glean from this interview:
- How a cream pie in the face can earn you millions
- Why there are no losers in advertising…only unemployment
- How to “leave out the part that readers tend to skip”
- Why improvisational comedians outperform door-to-door salesman in advertising…sorry Claude Hopkins
- Why no one cares about your product (or if you spent a year on R&D)
- A foolproof system fiction writers can use to hold themselves accountable
- Why there’s always another winning idea…even after everyone else has given up
- Why you must EARN people’s attention in advertising (or any kind of writing)
- The copywriter-mystery writer connection