Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history.
And direct response advertising played a key role in pushing her products at retail stores from coast to coast.
This ad was created by Ogilvy and Mather in 1952 and is part of an incredible series of 20 or so “page-one advertorials.”
Unlike ordinary advertorials, which are ads formatted to look like editorials or news, these ads are laid out like page one of a major newspaper. [Read more…]