Direct Response Copywriting Swipe File

“Why Some People Almost Always Make Money In The Stock Market”

Nearly decade long running space ad for Gerald Loeb’s book: “The Battle for Investment Survival.”

One of the most successful ads in the investment markets.

Here is a large image of: “Why Some People Almost Always Make Money In The Stock Market.”

Eugene Schwartz Ads in the Childhood Education Market

How to Turn Your Child Into A Classroom Wizard What happens when the world’s most successful direct response copywriter does an “internship” educating underprivileged kids in New York City’s Harlem?

Why, some of the winingest ads ever written in the childhood education market.

Gene was so passionate about methods of learning and educating children that he left the comfort of his Park Avenue apartment several times a week and traveled three miles north to Harlem while pioneering a pet program. That program sought to bridge the vast divide which separated black kids in Harlem from their wealthy, white counterparts in Gene’s neighborhood.

It had a lifelong impact on the lives of many of these children.

Gene, of course applied the same learning strategies at home with his son, Michael who went on to have a bright career on Wall Street, thanks to the mathematics and physics workouts by his dad’s side. (See photo in: “How to Turn Your Child Into a Classroom Wizard.”)

Bud Weckesser: Master of Case Study Marketing

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Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications.

His ads in the opportunity market are exemplary and few copywriters (past or present) come close to his level of mastery.

Weckesser was a professor at Purdue University when he got bit by the mail order bug. He started by placing classified ads for a report on how to brew your own beer at home.

This quickly turned into the multi-million dollar per year earning company, Green Tree Press.

After Joe Karbo’s “Lazy Man’s Way to Riches,” Weckesser’s ads for the research publication, “Network,” are probably the most successful and longest running in the biz op market.