• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Blog

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Blurbs for IMB
  • CRISIS Copywriting

Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

by 7 Comments

If you've heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the … [Continue reading] about Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

Filed Under: Direct Response Copywriting Swipe File

Copywriting: Headline Nightmares

by 18 Comments

Whenever I interview a prospective copywriting or consulting client, one of the first questions I usually ask is: "who's this product for?" And more often than I'd like to hear, I get the answer: "it's for everyone." Experience has taught me to … [Continue reading] about Copywriting: Headline Nightmares

Filed Under: Advertising Headlines

Wrinkles FEAR Her

by 2 Comments

Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history. And direct response advertising played a key role in pushing her products at retail stores from coast … [Continue reading] about Wrinkles FEAR Her

Filed Under: Direct Response Copywriting Swipe File

Marshall McLuhan Says That TV Killed Bob Kennedy (Gene Schwartz Newsletter Ad)

by Leave a Comment

Just when you thought you've seen every Gene Schwartz print ad there is, another one creeps up from his seemingly endless oeuvre! This one promotes the Marshall McLuhan Dew-Line Newsletter which looks like it had a modest run between 1968 and … [Continue reading] about Marshall McLuhan Says That TV Killed Bob Kennedy (Gene Schwartz Newsletter Ad)

Filed Under: Eugene Schwartz Copywriting Swipe File

20 Year Direct Mail Control: Burn Disease Out Of Your Body

by 5 Comments

How many direct mail packages in the alternative medicine market can boast two decades of mailing? This one, written by Eugene Schwartz and first mailed in 1979, had more stamina than the Energizer Bunny. It finally stopped mailing in the early … [Continue reading] about 20 Year Direct Mail Control: Burn Disease Out Of Your Body

Filed Under: Direct Response Copywriting Swipe File, Eugene Schwartz Copywriting Swipe File

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Interim pages omitted …
  • Go to page 68
  • Go to Next Page »

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • A Tale Of Two Copywriters
  • Why Puerto Rico is unique as a place for manufacturers to make more profits
  • How Long Should An Advertisement Be?
  • Ad Legend Albert Lasker and “Salvaging the Shipwreck”
  • Interview With Former Ogilvy & Mather CEO, Ken Roman
  • Ogilvy Ad from Commonwealth of Puerto Rico Series
  • Ads That Command: Defiant Child?
  • An Interview with Mystery Writer Chris Grabenstein
  • The crimes they commit against their ads
  • Strange Ads That Sell
  • The “With-Without” Formula
  • Before banks were synonymous with vampire squids
Your Christmas Present
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer