From 1979-1981, Doug Casey's full page ads proclaiming "the Great Depression of the 1980s" were in newspapers all over America. His book, Crisis Investing, became the bestselling financial book in history, hit #1 on the New York Times Best Seller … [Continue reading] about Why “Armageddon Advertising” Sells
The “Billionaire Bonehead” of Direct Mail Marketing
"$100 Million Wasted On Ads That Never Pay" was written by Claude Hopkins in 1909. Hopkins was possibly the highest salaried copywriter in history -- he pulled down today's equivalent of $4.5 million a year. There was a reason his boss, Albert … [Continue reading] about The “Billionaire Bonehead” of Direct Mail Marketing
Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous
Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous! Here's a one-off insertion in the L.A. Times from 1988 that Gary Halbert wrote and published. I don't know of anyone who's ever seen this one … [Continue reading] about Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous
Jack3d Article in the New York Times
Anyone in the alt-health and supplement business can't help but notice the growing trend of wrongful death cases. A few weeks ago, I wrote how Manoj Bhargava, founder of 5-Hour Energy, went on the assault when his company came into the spotlight due … [Continue reading] about Jack3d Article in the New York Times
Cushioning The Claim
$25,000 Dollars For a Few Hours Work Doesn't Seem Fair! This ad had widespread insertions in the early 1980s and was written by one of the most successful operators in the biz-op category, a man named John Chriswell of Sterling Virginia. Even at … [Continue reading] about Cushioning The Claim