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CNBC Replaces Sex

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The American writer and public intellectual, Gore Vidal, once quipped: "As one gets older, litigation replaces sex." If Vidal had made it to the gym in his later years, he would've switched "litigation" for "CNBC." Let me explain. This … [Continue reading] about CNBC Replaces Sex

Filed Under: Blog

Why “Armageddon Advertising” Sells

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From 1979-1981, Doug Casey's full page ads proclaiming "the Great Depression of the 1980s" were in newspapers all over America. His book, Crisis Investing, became the bestselling financial book in history, hit  #1 on the New York Times Best Seller … [Continue reading] about Why “Armageddon Advertising” Sells

Filed Under: Direct Response Copywriting Swipe File

The “Billionaire Bonehead” of Direct Mail Marketing

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"$100 Million Wasted On Ads That Never Pay" was written by Claude Hopkins in 1909. Hopkins was possibly the highest salaried copywriter in history -- he pulled down today's equivalent of $4.5 million a year. There was a reason his boss, Albert … [Continue reading] about The “Billionaire Bonehead” of Direct Mail Marketing

Filed Under: Blog

Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous

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Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous! Here's a one-off insertion in the L.A. Times from 1988 that Gary Halbert wrote and published. I don't know of anyone who's ever seen this one … [Continue reading] about Mississippi Man Discovers Long Lost Tapes Made By Elvis Presley Before He Became Famous

Filed Under: Gary Halbert Copywriting Swipe File

Jack3d Article in the New York Times

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Anyone in the alt-health and supplement business can't help but notice the growing trend of wrongful death cases. A few weeks ago, I wrote how Manoj Bhargava, founder of 5-Hour Energy, went on the assault when his company came into the spotlight due … [Continue reading] about Jack3d Article in the New York Times

Filed Under: Blog

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