There's a small but vocal segment of direct marketers who say you shouldn't waste time creating advertising. You should just horde a bunch of successful copywriting templates, expropriate them and plug in your details. It must be a popular … [Continue reading] about The Case Against Swipe Files
How To Choose a Good Public Domain Project
I have to preface this post by stating that I am not a lawyer and therefore can't offer legal advice. Additionally, you need Stephen Fishman's excellent book on Public Domain on your bookshelf before you go diving into the Public Domain … [Continue reading] about How To Choose a Good Public Domain Project
50 FREE Public Domain Books in Advertising and Marketing
Within a few weeks, I'll be launching a site called "Public Domain Kingdom." It is not something which has been revealed in any course before and has been my secret weapon for the last four years. There are literally millions of pages of content … [Continue reading] about 50 FREE Public Domain Books in Advertising and Marketing
David Ogilvy On Long Copy
The debate about the effectiveness of long copy verses short copy seems like it could rage on for another century. In part, it's fueled by those with a vested interest in promoting long copy. They refuse to admit that sometimes when you have a … [Continue reading] about David Ogilvy On Long Copy
Ogilvy & Mather’s House Ads: The Ultimate Swipeable Ads for Freelancers
Here's what David Ogilvy says of the famous "house ads" run by Ogilvy and Mather in the 60's and 70's: "Left alone, copywriters write ads to impress other copywriters, and art directors make layouts to impress other art directors. The purpose of my … [Continue reading] about Ogilvy & Mather’s House Ads: The Ultimate Swipeable Ads for Freelancers