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50 FREE Public Domain Books in Advertising and Marketing

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Within a few weeks, I'll be launching a site called "Public Domain Kingdom." It is not something which has been revealed in any course before and has been my secret weapon for the last four years. There are literally millions of pages of content … [Continue reading] about 50 FREE Public Domain Books in Advertising and Marketing

Filed Under: Public Domain Product Creation

David Ogilvy On Long Copy

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The debate about the effectiveness of long copy verses short copy seems like it could rage on for another century. In part, it's fueled by those with a vested interest in promoting long copy. They refuse to admit that sometimes when you have a … [Continue reading] about David Ogilvy On Long Copy

Filed Under: Ogilvy & Mather Direct Swipe File

Ogilvy & Mather’s House Ads: The Ultimate Swipeable Ads for Freelancers

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Here's what David Ogilvy says of the famous "house ads" run by Ogilvy and Mather in the 60's and 70's: "Left alone, copywriters write ads to impress other copywriters, and art directors make layouts to impress other art directors. The purpose of my … [Continue reading] about Ogilvy & Mather’s House Ads: The Ultimate Swipeable Ads for Freelancers

Filed Under: Ogilvy & Mather Direct Swipe File

Jott.com: Your FREE 24-7 Transcription Service

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My friend, Art, just let me in on one of the most useful productivity tools and (for right now) it's completely free. The only snag is it's not available outside of the United States and Canada. It's called Jott.com and here's how it … [Continue reading] about Jott.com: Your FREE 24-7 Transcription Service

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30 Hours of FREE Ipod Food (Business and Marketing)

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I oughta get some more music on my Ipod but that hardly happens. That's because right now, an Ipod loaded with business and marketing seminars, lectures and talks is as essential to me as air, food and water. Running on a treadmill for an hour … [Continue reading] about 30 Hours of FREE Ipod Food (Business and Marketing)

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