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My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar

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Imagine a direct marketing/copywriting seminar from a parallel dimension. Not a single nauseating pitch or pitchman during the whole two-day event. Nothing for sale even if you wanted it. Alsatian wine and even champagne are served with a … [Continue reading] about My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar

Filed Under: Blog

Bud Weckesser: Master of Case Study Marketing

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Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications. His ads in the opportunity market are exemplary and few copywriters (past or present) come … [Continue reading] about Bud Weckesser: Master of Case Study Marketing

Filed Under: Direct Response Copywriting Swipe File

George Haylings: Info Marketer Who Laughed at the Depression

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Imagine facing the Great Depression as a 19-year-old who’s left the despair of Detroit for a new start in rural southern California. You’re flat broke, never held a job, never been beholden to a boss and are still too young to have a family to … [Continue reading] about George Haylings: Info Marketer Who Laughed at the Depression

Filed Under: Blog

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