What happens when the world's most successful direct response copywriter does an "internship" educating underprivileged kids in New York City's Harlem? Why, some of the winingest ads ever written in the childhood education market. Gene was so … [Continue reading] about Eugene Schwartz Ads in the Childhood Education Market
My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar
Imagine a direct marketing/copywriting seminar from a parallel dimension. Not a single nauseating pitch or pitchman during the whole two-day event. Nothing for sale even if you wanted it. Alsatian wine and even champagne are served with a … [Continue reading] about My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar
Bud Weckesser: Master of Case Study Marketing
Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications. His ads in the opportunity market are exemplary and few copywriters (past or present) come … [Continue reading] about Bud Weckesser: Master of Case Study Marketing
George Haylings: Info Marketer Who Laughed at the Depression
Imagine facing the Great Depression as a 19-year-old who’s left the despair of Detroit for a new start in rural southern California. You’re flat broke, never held a job, never been beholden to a boss and are still too young to have a family to … [Continue reading] about George Haylings: Info Marketer Who Laughed at the Depression