A few months ago, I was having dinner with a friend in New York. He works for a large investment bank and shared an interesting story about an unusual conference call. He told me all the US personnel were instructed to get on a conference call for … [Continue reading] about Monday Morning Sex Change
Gradualization is one of the techniques of Breakthrough Copy, Gene Schwartz delves into in Breakthrough Advertising. What's gradualization? Let's take it straight from Gene Schwartz in his legendary book. "Gradualization is the art of starting … [Continue reading] about Gradualizing Your Advertising Claims Into Cash
One of the best pieces of advice about the role of integrity in copywriting and marketing comes from Eugene Schwartz. There are bountiful examples he practiced as he preached. Gene said: "[The copywriter] must … [Continue reading] about Do You Have the Courage to Break Conventional Thinking?
This was a barn burner of a lead generator in the late 1960s and early 1970s with insertions all across the US. Would the offer for $3,100 tax free cash during a hospital stay appeal to most people reading such an ad today? Indeed it would since … [Continue reading] about (Insurance Lead Gen) $600.00-a-month TAX-FREE CASH WHEN YOU GO TO THE HOSPITAL
This full pager for the diet pill, TriAdalean, targeting women and weight loss is making the rounds in the USA Weekend, the National Enquirer, The Globe and Parade. "If you’re having a hard time finding a box of TriAdalean diet pills at your local … [Continue reading] about TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!