ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY? OR MISS IT ALTOGETHER BY NOT READING THE JANEWAY LETTER? NO ONE BUT ELIOT JANEWAY HAS BEEN RIGHT— AND MARKET EVENTS HAVE MADE HIM RIGHTER BY THE DAY— ABOUT THE INTERNATIONAL … [Continue reading] about ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?
Chet Holmes passed away on August 12th after a year-plus long battle with leukemia. He appeared to be on the road to recovery but developed graft verses host disease after a seemingly successful marrow transplant. Chet kept a private weblog for … [Continue reading] about Remembering Chet Holmes
They're the world's most celebrated authors. Their books have been read by millions of people throughout the world. But until now only the privileged have been able to acquire the modern masterpieces of our greatest writers in prized First … [Continue reading] about Join the world’s greatest authors in the collecting experience of a lifetime
One of my subscribers, who's among the top five financial copywriters today, put me on the spot about the numbers from this promotion. It's a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a … [Continue reading] about RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)
Last week, one of the boldest direct response campaigns went live. * Print ads in The New York and LA Times. * Banners on the home pages of CNN, The Huffington Post and The New York Times. * And a website counterattacking an injunction by the … [Continue reading] about The FTC As Your Ad Agency