What made them so memorable?
The ads were fronted by Hollywood make-up artist, Bob Sidell, who worked on the sets of some of the most recognized television programs of that era.
The ad on the left was a long running print control which had its first insertion in 1986, followed by roll-out in 1987.
If you substituted today’s TV shows for the ones in this ad, you’d have yourself a respectable insertion.
Though this campaign wasn’t the first to rely heavily on the make-up artist angle, it took it further than any advertiser had previously in print.
Flashforward to 2012 and the same concept can be seen in the TV spots for Luminess Air, the airbrush make-up system.
Good demo for Luminess Air — a little sedate but apropos for the target demographic.