Recently one day, I stumbled across this remarkable print ad and asked myself the question: “How’d this ad get into my possession?”
Then it hit me.
Surely, this full page ad was no “mere mortal” ad. I reached for the 520-page transcript from the Bencivenga 100 Seminar with hope… and sure enough this ad on page 346 looked right back at me.
Imagine a newspaper reader in 1951 coming across this ad and exclaiming: [Continue reading] about SMASHING 800-Pound Gorilla Objections in Your Headline