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Advertising Joint Venture #4: “Ron Hoff Talks Corporate Advertising”

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Ron Hoff: Foote, Cone & BeldingRon Hoff was the creative director thirty years ago at Foote, Cone & Belding and this ad was one in a series in which the Wall Street Journal partnered with several leading Madison Avenue agencies.

The ad mixes elements of the Ogilvy & Mather house ads and Max Sackheim’s Seven Deadly Advertising Mistakes.

Not your mainstream direct response material but valuable for freelancers delving into the corporate jungle.

“Ron Hoff Talks Corporate Advertising”

Filed Under: Direct Response Copywriting Swipe File

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