Advertising Joint Venture #4: “Ron Hoff Talks Corporate Advertising”

Ron Hoff was the creative director thirty years ago at Foote, Cone & Belding and this ad was one in a series in which the Wall Street Journal partnered with several leading Madison Avenue agencies.

The ad mixes elements of the Ogilvy & Mather house ads and Max Sackheim’s Seven Deadly Advertising Mistakes.

Not your mainstream direct response material but valuable for freelancers delving into the corporate jungle.

“Ron Hoff Talks Corporate Advertising”