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All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)

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As Rosser Reeves noted: “A gifted product is mightier than a gifted pen.”

This evergreen book is a textbook example of that quote.

Over thirty years later Getting Straight A’s is still touted by students and parents alike.

This ad had THOUSANDS of print insertions from 1986 till 2000.

“How to Become a Straight-A Student”

Former D student gets Ph.D.

“All of us are capable of much more than we achieve,” says author Gordon Green. “I learned this lesson the hard way-through my own experiences as a student. My grades in high school were so poor that I had to go through a special remedial program to get into college, and once in college I received several D’s in my freshman year.”

“But things changed. I went on to get a Ph.D.in Economics, and in the process I made an A in every course I took-in fact, I made an A one every test in every course I took! At the time I was attending classes at night, working at a full time job, and taking care of home and family responsibilities — but I still had plenty of time left over for leisure activities.”

Filed Under: Print Ad Powerhouses

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