In a recent post about Bruce Barton’s timeless space ads for the Alexander Hamilton Institute, I mentioned a letter he wrote which achieved an astounding 100% response rate.
The letter was mailed to 24 influential executives and requested a $1,000 donation for the struggling Appalachian, Berea College.
Inflation adjusted that would be $11,738.51 in today’s money.
Now, as mesmerized and impactful as that letter is — one that could be easily tailored to countless non-profit arenas today — the list was unquestionably the most important factor for this off the charts result.
The entry about Bruce Barton in Wikipedia contains the sales letter word-for-word. Giving proper credit, I believe Joe Vitale to be the source for this letter.
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