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Supplement Selling Sensations

Promise + Proof = Profits

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Company bought out for $24 million
not long after this direct mail hit

This entry was originally published waaay back on July 27, 2011.

Thankfully, not all of the stuff I put out then was crap.

I’m republishing it on August 10, 2024.

What’s changed in the world of direct mail supplement selling since then? [Read more…] about Promise + Proof = Profits

Filed Under: Direct Response Copywriting Swipe File, Magic Headlines, Magic Subject Lines, Supplement Selling Sensations

“Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline

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Magic weight loss headline

Even if you never dip your toe in the waters of the weight loss market, you can ALWAYS learn something from a successful ad.

And this one had THOUSANDS of insertions from 2014 to 2019. [Read more…] about “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline

Filed Under: Advertising Legends, Diet Advertising, Supplement Selling Sensations

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Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

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