that SELLS the DREAM
It doesn’t get much better than Ogilvy’s travel advertising from the 1960s through the 1980s.
And who better than the famous Scotsman to promote the British Tourist Authority?
How I wish I could go back in time and REPLY to receive one of these “great value” brochures.
Travel advertising is all about SELLING the DREAM. You want the reader to be able to taste the Bass Ale, smell the fish & chips and see the cottage in the Cotswolds. Indeed, that’s what makes Britain great!
[Read more…] about “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)