Yesterday, I sent an email broadcast to my Canadian customers and subscribers, wishing them a Happy Canada Day.
Took me 60 seconds to scribe two lines and send.
That simple email triggered a flood of replies, not simply out of bewilderment that an American remembered a Canadian holiday, but that I actually took the 60 seconds to send them a “personal” appearing message that was non-commercial in nature.
In fact, I’d say those 60 seconds were better invested than many messages consuming 30 minutes or more to create.
Moral: A.B.T. Always Be Testing.
And once again, Happy Canada Day, eh?
Hi,
In this case, it’s not so much testing as it is relationship building. I am on a ton of lists and very few of them know how to build relations. They know how to bombard me with offers. Most of them remind me of the used car salesman that you hate to see walking your way when you are looking at cars.
Anyway, building better relations with your list is a strategy that many “so called” marketers miss.
Nice Job.
Rick
Thanks for the excellent idea. I just did something similar for Independence Day.