Their specialty is marketing information in the alternative health field and they use direct mail as well as space advertising.
These two are masters at maximizing the pulling power of the full page ad. Instead of just one offer, they’ve got three.
The beauty of this approach is when they bundle a new offer with two that are already pulling, there’s little chance the ad will be a loser. A great low risk way for testing new offers and new copy.
As you’ll see more clearly when you enlarge the thumb on the left, their ad is composed of 95% bullets.
(If you have trouble magnifying the image, click on this link.)