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Instant Money? Here’s Your Fix

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Like a nice soothing cup of instant money?

Bank of America has got your fix.

This portentous Bank of America spot from the pre-Starbucks 1960s accurately captures the dual American dependence on caffeine and debt.

Decades later, BofA acquired Coutrywide Financial, one of the biggest instant money purveyors of our time.

(Transcript)

ANNOUNCER: Do you have money jitters? Ask the obliging Bank of America for a jar of soothing instant money. M – O – N – E – Y, in the form of a convenient personal loan, available now at Bank of America.

Of course, the junkie has hell to pay for all these “money fixes,” as this graph shows.

Filed Under: Financial Advertising

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