Here’s a text book lead generation ad for art lessons by mail.
The advertiser followed in the profitable footsteps of the Famous Artists School.
For complete details simply mail the special invitation certificate below and we will send you free, at once, the big helpful book “Art For Pleasure and Profit.”
Will you let us prove that you can learn to draw and paint — at your home in your spare time? We will send you by return mail the valuable FREE book, “Art for Pleasure and Profit” — and we will tell you how you can receive, free,
a beautiful folio of two Art Lessons from the world renowned Washington School of Art. This generous offer is made for one reason: to dramatize how quickly our training can get you started doing that professional drawings, paintings, even profitable advertising art in fashion illustration.Study With Master Artists
You learn from lessons prepared by 11 master artists including
internationally famous professor, Otto Dix, the German expressionist
and Mario Cooper N.A, president of the American Water Color Society who
share with you the skills and know-how they use themselves.
Dear Famous Artists School,
I am enquiring for my “penned-up pen-pal George who lives behind the walls in a California state prison. He wants to learn how to draw and become an artist, but does not exactly know how to get started. Any information will be most helpful. Here is his name and address:
George Arriola F28024 Room 219
Facility B-5 P.O. Box 911, Imperial, CA 92251-093
My name is David Miller, but to the guys I’m usually referred to as “Uncle Dave”.
Whatever you can send will be most appreciated, thanks so much!
Peace and goodwill,
David
Hello,
I am an art historian and assistant professor of art history at Carnegie Mellon University, in Pittsburgh. I am in search of lessons 19 and 20, dating to 1958, published by the Washing Schooll of Art. Do you have these two lessons and if so, may I please have them?
Thank you very much.
Ting Chang, PhD
Assistant Professor, Carnegie Mellon University, Pittsburgh
Research Fellow, Institut National d’Histoire de l’art, Paris, France
tingchang@cmu.edu