Maxwell Sackheim Ad #32: The Pelman Institute of America

This ad was written by Max Sackheim in 1928 for the self-help course du jour, “Scientific Mind Training” by The Pelman Institute of America.

This super successful offer paired with Max Sackheim’s hyper-testing methodology resulted in dozens of unique, full-page space ads for the same course.

It’s a terrific ad in the self-improvement area even through today’s direct response lens.

The Gambler

He gambles that a “lucky break” will come to him in – the course of time

MOST men live in the HOPE that their “lucky break” will come TOMORROW or NEXT WEEK or NEXT YEAR. They gamble that FATE, some day, some way, will make them rich! They risk their whole lives on what may COME to them in- the course of TIME. .

This is a WORSE form of GAMBLING than gambling for MONEY with a card sharp or a “three shell game” expert.

Gambling on what TIME and FATE have in store for you is more costly than any other form of gambling known.

You lose MORE than money. You lose your SELF-RESPECT. You lose the self-respect of those about you.

And as each year passes your CHANCE to amount to any­thing becomes slimmer and slimmer. .

You get discouraged. You begin to feel that fate is AGAINST you. You complain secretly about your ill luck. Perhaps you hide your shortcomings behind a whole flock of easy EXCUSES.

But the hard, cold world doesn’t care about you. You’ve got to look out for YOURSELF.

Time alone cannot help you. If it could, EVERY man over 70 would be rich.

You cannot COUNT on luck or fate or circumstances. If you could, EVERYBODY would get rich at some time or other.

Your life is too precious to waste away WAITING for “some­thing to turn up.”

There’s ONE SURE WAY—yes, ONLY one sure way—to get what you want .out of life.

Nothing can help you but your own BRAIN. Make your brain just a little bit more effective and you will MULTIPLY your earning power.

There is NO LIMIT to what the human brain can accomplish. Scientists and psychologists tell us we use only about TEN PER CENT of our brain power. Ninety per cent is unused. It lies dormant. The longer it is unused, – the harder it becomes for us to use it. For the mind is like a muscle. It grows in power through exercise and use. It weakens and deteriorates with idleness.

What can you DO about it? That is the question you are asking yourself. Here is a suggestion.

Spend 2 cents for a postage stamp. Send in the coupon below for a copy of “Scientific Mind Training.” There is no further obliga­tion whatever. You need not spend another penny.

Read this little book. It has opened the eyes of hundreds of thousands of other individuals who had the same problems you have. Over 650,000 people, in all parts of the world, and in all walks of life have followed the advice given in this booklet. Lords and servants, princes and laborers, captains of industry and clerks, bookkeepers and bankers, men AND WOMEN of all types and of all ages have read this book and have changed their whole scheme of existence as a result.

This little book will tell you the secret of self -confidence, of a strong will, of a powerful memory, of unflagging concentration. It tells you how to acquire directive powers, how to train your imagination (the greatest force in the world), how to make quick, accurate decisions, how to reason logically—in short, how to make your brain an instrument of all-around POWER. It tells you how to balance the negative qualities like forgetfulness, brain fag, inertia, indecision, self-consciousness, lack of ideas, mind wander¬ing, lack of system, procrastination; timidity.

Men like Judge Ben B. Lindsey, Sir Harry Lauder, Prince Charles of Sweden, Jerome X. Jerome, the famous novelist; Frank P. Walsh, Chairman of the National War Labor Board, and hun¬dreds of others equally famous, praise the simple method of increasing brain power and thought power described in this free book. OVER 650,000 OTHERS PRAISE IT.

You have only TWO CENTS to lose by writing for your copy. You may GAIN thousands of dollars, peace of mind, happiness, independence!

Thousands who read this announcement will DO NOTHING about it. The effort and the will needed to send for this book—which is FREE—may be lacking. How can these people EVER gain what they hope for, crave for? They are the skeptics, the doubters, the “show me” wiseacres.

Other thousands will say,”I can lose only TWO CENTS. I may GAIN a great deal by reading ‘Scientific Mind Training. I will send for it NOW. It promises too much for me to RISK MISSING.”

The thousands who are open minded—who are willing to learn something to their advantage—will ACT on their impulse to send the coupon. They will be better, stronger minded for having TANEN SOME ACTION about their. lives, even if they do nothing more than to READ a booklet about the inner workings A the mind. For your own sake—and for the sake of your loved Dues, don’t continue to GAMBLE that your future will be bright whether or not you DO anything about it! Mail the coupon today —NOW.

THE PELMAN INSTITUTE OF AMERICA
Approved as a correspondence school under
the laws of the State of New York
Suite 698, 71 West 45th Street, New York City