A few months ago, I was having dinner with a friend in New York. He works for a large investment bank and shared an interesting story about an unusual conference call. He told me all the US personnel were instructed to get on a conference call for … [Continue reading] about Monday Morning Sex Change
Gradualizing Your Advertising Claims Into Cash
Gradualization is one of the techniques of Breakthrough Copy, Gene Schwartz delves into in Breakthrough Advertising. What's gradualization? Let's take it straight from Gene Schwartz in his legendary book. "Gradualization is the art of starting … [Continue reading] about Gradualizing Your Advertising Claims Into Cash
Do You Have the Courage to Break Conventional Thinking?
One of the best pieces of advice about the role of integrity in copywriting and marketing comes from Eugene Schwartz. There are bountiful examples he practiced as he preached. Gene said: "[The copywriter] must … [Continue reading] about Do You Have the Courage to Break Conventional Thinking?
(Insurance Lead Gen) $600.00-a-month TAX-FREE CASH WHEN YOU GO TO THE HOSPITAL
This was a barn burner of a lead generator in the late 1960s and early 1970s with insertions all across the US. Would the offer for $3,100 tax free cash during a hospital stay appeal to most people reading such an ad today? Indeed it would since … [Continue reading] about (Insurance Lead Gen) $600.00-a-month TAX-FREE CASH WHEN YOU GO TO THE HOSPITAL
TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!
This full pager for the diet pill, TriAdalean, targeting women and weight loss is making the rounds in the USA Weekend, the National Enquirer, The Globe and Parade. "If you’re having a hard time finding a box of TriAdalean diet pills at your local … [Continue reading] about TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!
ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?
ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY? OR MISS IT ALTOGETHER BY NOT READING THE JANEWAY LETTER? NO ONE BUT ELIOT JANEWAY HAS BEEN RIGHT— AND MARKET EVENTS HAVE MADE HIM RIGHTER BY THE DAY— ABOUT THE INTERNATIONAL … [Continue reading] about ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?
Remembering Chet Holmes
Chet Holmes passed away on August 12th after a year-plus long battle with leukemia. He appeared to be on the road to recovery but developed graft verses host disease after a seemingly successful marrow transplant. Chet kept a private weblog for … [Continue reading] about Remembering Chet Holmes
Join the world’s greatest authors in the collecting experience of a lifetime
They're the world's most celebrated authors. Their books have been read by millions of people throughout the world. But until now only the privileged have been able to acquire the modern masterpieces of our greatest writers in prized First … [Continue reading] about Join the world’s greatest authors in the collecting experience of a lifetime
RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)
One of my subscribers, who's among the top five financial copywriters today, put me on the spot about the numbers from this promotion. It's a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a … [Continue reading] about RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)
The FTC As Your Ad Agency
Last week, one of the boldest direct response campaigns went live. * Print ads in The New York and LA Times. * Banners on the home pages of CNN, The Huffington Post and The New York Times. * And a website counterattacking an injunction by the … [Continue reading] about The FTC As Your Ad Agency
I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)
Just a head's up that I'll be razing this site (yes, tearing it down) and rebuilding anew. All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, … [Continue reading] about I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)
Ernest Shackleton Lead Generation Ad and a Hollywood Swipe
This lead generation ad supposedly ran in the Times of London seeking recruits for Ernest Shackleton's heroic Antarctic expedition. "Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe … [Continue reading] about Ernest Shackleton Lead Generation Ad and a Hollywood Swipe
Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!
Harry Browne author of You Can Profit from a Monetary Crisis shows why a Swiss bank has become one of the best places in the world for your money! His encyclopedic new book gives you all the facts -- and explodes the myths -- about Swiss banks … [Continue reading] about Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!
BiphedAdrene Ad “Super Powerful Diet Pill”
The ad for the "super-powerful" diet pill, BiphedAdrene, from Generix Labs and sold at www.biphedadrene.com has appeared in full page ads in The National Enquirer, The Globe and Parade. It's touted as a two-pronged fat attack and weight loss system … [Continue reading] about BiphedAdrene Ad “Super Powerful Diet Pill”
How To Turn Old Ads Into Gold
It’s rare when you can pick up an ad that’s 40 years old and say: “Hey, great product... wonder if I can still get it?” Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later. But that's exactly what … [Continue reading] about How To Turn Old Ads Into Gold
Beverly Hills Youth Formula
HAVE YOU EVER CONSIDERED COSMETIC SURGERY? Before you decide, you should read this article carefully. We have spent over $100,000 for the right to bring you this information. NOW AVAILABLE EXCLUSIVELY THROUGH THIS ANNOUNCEMENT, the original, … [Continue reading] about Beverly Hills Youth Formula