“Friends, power, love, money far beyond your fondest dreams into your life OVERNIGHT!”
These belong to a class of power words that quietly, yet surely bypass the psychic gatekeepers designed to defend against advertising overload.
How they work is less important than that they work and a generous sprinkling of them will give a spark to almost any ad.
See how Gene Schwartz infused this ad with plenty of “power words” and word pictures which leap off the page. You can download it by clicking on the thumbnail to the left.
Then see how other marketers are using these same tested and proven ideas today…
Thanks dude! I’ve been finding quite a bit of goodies on here, I’m really going to have to go back and go through all of it, or….as much as I can.
Thanks for doing this.