Suarez Corporation has mailed hundreds of millions of mail pieces in its 30+ year history, and has banked over $100 million a year for the last 25 years.
You won’t see any fancy graphic elements or complex layouts in these packages.
You certainly won’t see the kind of copy that draws attention to itself — copy that most writers and direct mail marketers think of when they hear direct mail package.
What you’ll see is the textbook official approach that has quietly dominated direct mail for decades.
DM Letter #1: The Fedex Factor (7 megabyte PDF)
DM Letter #2: Regional segmentation in DM (7.8 megabyte PDF)
Notice the package components and copy employed in these pieces, like “Authorized Discount Claim Form.” This is one of several response drivers that’s put SCI head and shoulders above its competitors.
There isn’t a single book, direct marketing course, or seminar that’s identified it as such, but the FedEx Factor (formatting the carrier in the trademark purple and orange colors of FedEx), has been one of the pillars for SCI’s direct mail success.
You can download both of these mail packages by clicking on the links above.
I’ve seen a lot of BLUEPRINT type products over the years, invested in many… and even authored a few myself. But I’ve only encountered ONE that can lay claim to calling itself the $100 Million Blueprints… that’s because it hails from a company that’s turned over $100 million every year for over two decades.
And Suarez Corporation is the ONLY direct response company I know that’s ever revealed its methodologies and practices in public. I searched for many years before getting a hold of these 25+ hour house training videos. (CLICK HERE.)
If you or your clients do any volume of print advertising or direct mail, take a serious look because for the price of a small ad insertion or a DM test drop, these seminar recordings could be worth a fortune to your business