John Caples was the great story selling adman of the early 20th Century.

Seems like “They Laughed When I Sat Down at the Piano” has been swiped more times than memory champion Akira Haraguchi can recite π (Pi)… to 111,700 digits in 2015.

But there’s nothing to laugh at.

This headline is a proven success in countless markets.

American Educational Music Publications, Inc. has been running the Caples standby for many years, even as double page spreads.

“They laughed when I said they could have Perfect Pitch

until I showed them the simple secret and they head it for themselves!”

There’s so many great things about this ad, from the perfect story selling pitch, to the packed proof elements, to the 40-day money back guarantee.

These guys know how to sell music lessons and have been doing it for a long time!

Caples shares all sorts of timeless wisdom in this full page ad, like: “Clients get tired of ads before the public does.”

That can especially hold true when YOU… are your own client.