Just a head’s up that I’ll be razing this site (yes, tearing it down) and rebuilding anew.
All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, as well as improving navigation… and stuff like that.
And just when my fetish for Eugene Schwartz ads has tapered off, I find yet another one that I’ve never encountered before.
This one is for “Norvell’s 5 Minute Demystified Transcendental Meditation.”
Typical sort of ad that Gene probably cranked out before breakfast. It had a handful of insertions in 1975.
TM hardly had the same size fishing net as weight loss, beauty, make money and the like. But maybe, this ad came along too early?
Because I have taken the mystery out of Transcendental Meditation..
I’LL TEACH YOU TO MASTER TRANSCENDENTAL MEDITATION IN A SINGLE EVENING…
In Your Own Horne!Why Pay Hundreds Of Dollars To Be Given A Gift THAT ALREADY EXISTS, NATURALLY, RIGHT NOW, INSIDE YOUR VERY BODY!
Let me make this point perfectly clear: There is nothing really new about Transcendental Meditation, and the amazing physical effects that it brings!
Transcendental Meditation actually goes back several thousand years, to the Ancient Seers of Tibet, China and India, who actually demonstrated that they could control their body so completely utilizing it, that they could perform seemingly “impossible” feats when they let it protect them — such as literally walking over hot coals without being burned, or being buried alive for hours, and even days. without the slightest harm!
These great mystics believed that the awesome Power of Transcendental Meditation was buried deep in their body — and in the body of every living human being — awaiting only The proper “Key” to unleash it!
I agree that the topic of meditation has been around for a while. What a good copywriter does is find a new angle on it!
What is more, it will be an angle that gets people interested. Which, after all is the point of copywriting after all.
For those of you who haven’t got the chance to buy the above mentioned book, here’s a simple three minute exercise to start you off: breathe slowly, deeply and just relax. Concentrate on your breathing and then count to three. Concentrate only on the sound you make.
The point of the exercise here is to stop that never-ending chatter in your head. Just stop it for the time it takes to count to three and you are on the way. Taking three minutes out of your day won’t affect anything you are involved in, and you can do it when waiting for the bus!
The benefits are that you will be able to listen better. You will hear things you never heard before. Without that perpetual distraction of thinking, the world becomes a place that is fresh and new – and exciting!
Disclaimer: I have done this for thirty years (kids allowing). It works. It will work for you in the way that you work.
This is great story.For those of you who haven’t got the chance to buy the above mentioned book, here’s a simple three minute exercise to start you off: breathe slowly, deeply and just relax. Concentrate on your breathing and then count to three. Concentrate only on the sound you make