This ad was written 89 years ago by 21-year-old copywriter, Victor Schwab, who now firmly belongs to the Pantheon of great advertising people of the 20th Century.
This example reminds us that great advertising is timeless.
Schwab laser targets his audience and dangles a realizable promise in front of them.
It’s sobering for fledgling ad writers today to see such direct response sophistication from a 21-year -old in the year 1919.
The results-based testimonials trump most that we encounter today.
$100 in 1919 translates to about $1,200 today.
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