Two summers ago, one of the big name I.M. gurus rang me up.
We talked about several things and then wound up on the topic of website analytics. When I asked him some basic questions about his sites’ metrics, I was stunned when he revealed he didn’t know because he didn’t use any.
Since then, I must have encountered a dozen marketers who would define themselves as professionals, yet use no form of analytics.
By now, there’s no excuse for anyone with even a fledgling website to not use Google Analytics. And for serious marketers, Website Optimizer is a must.
The loudest mantra for salesman has been A.B.C. “Always be closing.”
For marketers, it’s A.B.T. “Always be testing.”
Here’s a website which can turn even a novice into a proficient tester. It’s called:“Google Website Optimizer 101 – a quick-start guide to improving your website’s effectiveness — includes a list of 108 ways to improve your website’s profits.”
There were a lot of whispers at a Chicago conference I attended two years ago about two fellow attendees from the U.K. and the founders of the above site. Karl Blanks is a Cambridge Ph.D. and a former rocket scientist (really) and Ben Jesson is a veteran Internet marketing specialist.
The fact that their page ranks just under Google’s for the search term, “website optimizer,” speaks volumes about the quality of the content.