• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Blog

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail SMASHES Censorship

Billy Mays Superstar Direct Marketer & Salesman

by 1 Comment


Billy Mays passed away last week at the age of 50.

He got his start as an Atlantic City boardwalk barker and parlayed his face-to-face sales experience into the consummate infomercial production.

In this short interview, Billy Mays and his Pitchmen co-star, Anthony Sullivan, describe the necessary components of a blockbuster product.

Here they are:

  • A product that has mass market appeal
  • A product that solves a common problem
  • A product that’s demonstrable (the demonstration in the video is wicked, isn’t it?)
  • A product that’s new and unique
  • A product that has a patent
  • A product that adheres to the kiss principle (keep it simple stupid)

Also of note in the interview is something I’ve observed to be true of many super successful direct marketers and businesspeople. They’re willing to take massive risk and lay it all on the line for their passion and belief in their product.

Filed Under: Blog

Reader Interactions

Comments

  1. Sean Flanagan says

    July 20, 2009 at 8:17 am

    Great story…he will be missed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Copy Test: “Write If You Want Work” (UPDATE)
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer