You may not know his name, but if you ever picked up a newspaper or magazine ANYWHERE in English speaking North America from the 1990s through the 2000s… you saw his ads.
His insertions ran in Parade, USA Today, AARP Bulletin, Globe, Christian Science Monitor, Woman’s Day and HUNDREDS of other publications.
His name is Tony Presutto and he mined a mountain of response during the last great chapter of print advertising.
He battled against the big guns
of direct response…
For years, I noticed some of the best long copy print ads coming out of that HOTBED of direct response in Canton, Ohio.
They hailed from the Leader Co., Inc. and I often wondered: “Who’s behind these DYNAMITE insertions?”
Well, at last I found out about Tony.
Not only does he have the CHOPS when it comes to copy, marketing and product creation, BUT you can judge a marketer by the quality of his BIG ideas. [Read more…] about Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year