Here’s another zinger from Billy Bloom’s winning submission to the JWT copy test. Thousands answered this test, Billy was one of ten people that landed a position in the ad agency.
As a former New Yorker, I love this one.
For any New Yorker who’s ever said “#$@% it!” after waiting 20 minutes for the M-79 bus to take them crosstown, and walked through Central Park — especially after dark — you’ll agree Billy’s “Central Park By Day…Central Park By Night” nails it.
Here’s question #4, I’ll be posting the other answers this week.
A delegation of Martian’s has just landed in Central Park. They do not understand any Earth languages — only very basic symbols. Prepare a short speech (comprised of pictures and symbols) to welcome them and to tell them just what kind of place Central Park is. (Please enclose a plain language version of the speech in an envelope, in case we are confused.)
Answer #4: (Here’s the 2-page answer to this question in PDF.)