Has reality finally caught up with financial direct mail?
Here’s a sampling of the covers from the latest promotions going through the mail.
* The End of America from Stansberry and Associates
* American Apocalypse from Martin Weiss and
* Checkmate, America! from the Sovereign Society.
Gloom and doom has been the zeitgeist of financial direct mail for quite a while for the simple reason that it’s nearly impossible to get someone’s attention in this market without the two key drivers of fear and greed.
But with the fiasco (an apt Italian word for failure) now unfolding in Europe, nothing seems so far fetched these days in the financial markets — both here and in Europe.
Last week, The Mail Online published a piece by historian, Dominic Sandbrook, entitled:
“Europe at war 2018: German troops storm Greece. Putin’s tanks crush Latvia. France humbles the British Army. Unlikely, yes, but as Angela Merkel says euro meltdown could endanger peace, a historian’s imagination runs riot…”
As I was reading the piece, it struck me that it was little different from the average financial direct mail promo but for the fact that it didn’t sell anything.
Too bad because it’s classic direct mail ad copy — facts plus imagination plus taking a firm position… even if it turns out to be wrong.
And you can glean as much or more from the guts and raw emotions in the comments as you can from Sandbrook’s story.
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