There are several expert Yellow Page advisers on my list.
While I’m no expert per se, good Yellow Page advertising conforms to the same direct response principles which separate us from the blind fumbling around in the darknesses of image advertising.
I rejoiced when I found this quarter-page ad today since it’s the first Yellowpage ad I’ve ever seen — not an example in a DM book– which gets it right.
Great U.S.P (unique selling proposition) also. Fixed Right or It’s Free.