Why do some ads hit the white hot center of a market and become the control ads remembered years later, while others fall by the wayside?
This long running ad from the child psychology market sheds some light.
Here’s the powerful, yet economic headline that froze frustrated parents in their tracks for years:
Defiant Child?
“Mouthy, disrespectful or resistant to authority?”
As a father of three young kids, it’s something I experience daily. And, this ad nails that feeling in the copy. [Read more…] about Ads That Command: Defiant Child?