Through the lens of 2016, this ad’s copy might not be up to snuff.
But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades.
Allen had countless competitors in the “nothing down” real estate market — a market that’s making a minor comeback after years of hibernation.
Late night TV junkies during the 1980s are sure to recall one or more of these pitchmen:
* The avuncular Carlton Sheets with his trustworthy Midwestern accent. (Now retired.)
* The rags-to-riches Vietnamese immigrant, Tom Vu, usually surrounded by bikini clad women. (Now a poker player.)
* And the gritty salesman to the masses, Dave Del Dotto. (Now a winemaker.)
But of all the “nothing down” and real estate investment marketers, Robert Allen is one of the last standing after 35 years at it.
Chalk it up to… [Read more…] about Ads That Command: The Outrageous Challenge