But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades.
Allen had countless competitors in the “nothing down” real estate market — a market that’s making a minor comeback after years of hibernation.
Late night TV junkies during the 1980s are sure to recall one or more of these pitchmen:
* The avuncular Carlton Sheets with his trustworthy Midwestern accent. (Now retired.)
* The rags-to-riches Vietnamese immigrant, Tom Vu, usually surrounded by bikini clad women. (Now a poker player.)
* And the gritty salesman to the masses, Dave Del Dotto. (Now a winemaker.)
But of all the “nothing down” and real estate investment marketers, Robert Allen is one of the last standing after 35 years at it.
Chalk it up to… [Read more…] about Ads That Command: The Outrageous Challenge