What happens when the world’s most successful direct response copywriter does an “internship” educating underprivileged kids in New York City’s Harlem?
Why, some of the winingest ads ever written in the childhood education market.
Gene was so passionate about methods of learning and educating children that he left the comfort of his Park Avenue apartment several times a week and traveled three miles north to Harlem while pioneering a pet program. That program sought to bridge the vast divide which separated black kids in Harlem from their wealthy, white counterparts in Gene’s neighborhood.
It had a lifelong impact on the lives of many of these children.
Gene, of course applied the same learning strategies at home with his son, Michael who went on to have a bright career on Wall Street, thanks to the mathematics and physics workouts by his dad’s side. (See photo in: “How to Turn Your Child Into a Classroom Wizard.”)