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Print Ad Powerhouses

Magic Headlines Volume 2 (UPDATED)

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MAGIC HEADLINES Vol. 2… Yours FREE

Filed Under: Print Ad Powerhouses

12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans

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No supplements for sale in this 1,971 word epic.

This weight loss ad lasted the equivalent of several lifetimes (from 1992-2004) at a time when outrageous claims dripped off the page of almost every diet ad.

This one is different.

What are the 15 fat-burning foods? You’ve GOT to read the ad. [Read more…] about 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans

Filed Under: Diet Advertising, Print Ad Powerhouses

The Case Against Swiping Part 1 (UPDATE)

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(JUNE 2022) I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe… foundation for the promo… that leapt to the fore.

Here’s a hypothetical to demonstrate how powerful this little known headline is. [Read more…] about The Case Against Swiping Part 1 (UPDATE)

Filed Under: Financial Favorites, Print Ad Powerhouses

One of the All Time GREATS in the History of Food & Beverage Advertising

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The Guinness Guide to Cheese is featured in the essential Ogilvy On Advertising.

Yes, this is a brand ad and a damn fine one in the annals of food advertising. The layout with the photos and summaries of the various cheeses make for irresistible reading and of course, all paths lead to Rome… uh, make that Guinness. [Read more…] about One of the All Time GREATS in the History of Food & Beverage Advertising

Filed Under: Print Ad Powerhouses

Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)

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Silver is HEATING up as the dollar continues to bleed and inflation ratchets up.

You’d need a small warehouse of these silver rounds just to service the debt for a mere hour on the $30 trillion of U.S. debt. But that’s a topic for another time.

GovMint.com is one of CHAMPS at marketing to budding numismatists. [Read more…] about Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)

Filed Under: Print Ad Powerhouses

All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)

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As Rosser Reeves noted: “A gifted product is mightier than a gifted pen.”

This evergreen book is a textbook example of that quote.

Over thirty years later Getting Straight A’s is still touted by students and parents alike.

This ad had THOUSANDS of print insertions from 1986 till 2000. [Read more…] about All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)

Filed Under: Print Ad Powerhouses

One of the Greatest U.S.P.s You’ll Ever See

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A KILLER unique selling proposition

What do advertising and martial arts have in common?

A lot actually.

The world of general advertising is still largely clueless about sales. Many advertisers never make an offer or ask for the sale — they have no idea whether their ad’s been read, watched or listened to.

For many years, a similar blissful ignorance pervaded the world of martial arts. [Read more…] about One of the Greatest U.S.P.s You’ll Ever See

Filed Under: Print Ad Powerhouses

From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)

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This financial lead generation took the world of print by storm in 1974.

I’m virtually certain it’s the work of copywriting legend, Dan Rosenthal.

This 330 word ad to the left was so successful at sucking out red hot leads in the silver market — it had hundreds of insertions as a fractional space ad in 1974 — that it was tested as a MASSIVE 3,300 word (DPS) double page spread.

Here it is. [Read more…] about From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)

Filed Under: Financial Favorites, Print Ad Powerhouses

The Power of Demonstration… During a SEISMIC WAVE of Demand

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The great mail order copywriter, Gene Schwartz said: “You can’t create demand, only channel it.”

And after the World Chess Championship in Iceland in August of 1972, there was a tidal wave of demand for learning how to play chess.

The title had been held by Soviet players since 1948, so when an upstart kid from Brooklyn stormed on the scene in the late 1950s, and eventually challenged and triumphed against the might of the Soviet Chess School, it was a BIG deal. [Read more…] about The Power of Demonstration… During a SEISMIC WAVE of Demand

Filed Under: Print Ad Powerhouses

SMASHING 800-Pound Gorilla Objections in Your Headline

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Recently one day, I stumbled across this remarkable print ad and asked myself the question: “How’d this ad get into my possession?”

Then it hit me.

Surely, this full page ad was no “mere mortal” ad. I reached for the 520-page transcript from the Bencivenga 100 Seminar with hope… and sure enough this ad on page 346 looked right back at me.

Imagine a newspaper reader in 1951 coming across this ad and exclaiming: [Read more…] about SMASHING 800-Pound Gorilla Objections in Your Headline

Filed Under: Magic Headlines, Print Ad Powerhouses

Charlie Allen’s AMAZING Golf & Fishing Advertorials

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This was one of the most successful advertorial series of all time.

NGC Sports were BIG TIME in sport fishing and golf and had TENS of thousands of insertions in everything from local newspapers… to trade publications like Oklahoma Farm Bureau… all the way to Newsweek magazine and the Wall Street Journal.

These are advertorials that would make John Caples PROUD.

What happened to them? [Read more…] about Charlie Allen’s AMAZING Golf & Fishing Advertorials

Filed Under: Amazing Advertorials, Print Ad Powerhouses

“525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)

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Long copy travel advertising from Ogilvy…
that SELLS the DREAM

It doesn’t get much better than Ogilvy’s travel advertising from the 1960s through the 1980s.

And who better than the famous Scotsman to promote the British Tourist Authority?

How I wish I could go back in time and REPLY to receive one of these “great value” brochures.

Travel advertising is all about SELLING the DREAM. You want the reader to be able to taste the Bass Ale, smell the fish & chips and see the cottage in the Cotswolds.  Indeed, that’s what makes Britain great!

[Read more…] about “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)

Filed Under: Direct Response Copywriting Swipe File, Print Ad Powerhouses, Teriffic Travel Advertising

“What would your profits be if you didn’t have to pay any taxes?”

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Ad from the legendary
business development campaign

How is this for a HOT headline?

“What would your profits be if you didn’t have to pay any taxes?”

It definitely gets your greed glands going.

This ad was part of the legendary BUSINESS DEVELOPMENT series from Ogilvy & Mather for the Economic Development Administration of Puerto Rico. [Read more…] about “What would your profits be if you didn’t have to pay any taxes?”

Filed Under: Business Development, Killer Corporate Copywriting, Magic Headlines, Print Ad Powerhouses

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Recent Posts

  • Magic Headlines Volume 2 (UPDATED)
  • “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
  • George Haylings: Info Marketer Who Laughed at the Depression
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • The Case Against Swiping Part 1 (UPDATE)
  • One of the All Time GREATS in the History of Food & Beverage Advertising
  • Attack of the Killer TINYTORIALS
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
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MAGIC HEADLINES Vol. 2
 

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Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

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