Dr. Chris Tomshack built HealthSource into one of the biggest chiropractic franchises in the world on the back of long copy and providing the solution to the biggest driver that gets prospects to take action…
“The 5 WARNING SIGNS of CARPAL TUNNEL Syndrome… and what to do if you’re in pain right NOW” isn’t just a model of great chiro copy but sports a irresistible layout with a clear call to action.
One of the areas where HealthSource copy excels is in using METAPHORS to make clear to the prospect what the source of her pain is and why she’s experiencing it like: WARNING Sign #2: “Wrist Toothache” and WARNING Sign #4: “Vise in Forearm.”
This is textbook professional practice marketing and lead generation at its best.
“Even the Best Doctors Make This Mistake! If you cut a finger or bump your knee, there’s no need to guess where the trouble is. It’s right where it hurts! That’s why carpal tunnel syndrome is so tricky. Because the source of the pain may NOTbe where you feel the aching, tingling, and numbness.Many regular doctors make this dangerous mistake. The pain can actually be a smokescreen,and the source of your misery may be hidingsomewhere else…we’ll get to that in a minute. But first, let’s see where you can get help…from…”