This is a 4-page Christmas advertising spread from Marshall Field from 1950.
Growing up in and around New York City, I recall what a big deal the department store windows were around Christmas time.
Fascinating and nostalgic advertising in the per-Internet days and respondents to this ad could order a booklet with the story about the Marshall Field Christmas windows.
Click on the image to download the PDF.
There is great excitement in Wonderland these days now that the Uncle Mistletoe windows are open along State Street. Many of the animals have roles in the Mistletoe adventure staged there and all the other Wonderland folks are coming downtown (on Uncle’s magic rug, of course) to see the windows.
“Why, this is more fun than being on the stage,” exclaimed Obediah Pig the other day.
“It is being on the stage,” declared Michael O’Hare.
“That’s right,” said Uncle Mistletoe, “and we’ve got all those children to entertain and they’re the most wonderful audience in the world.”
Edward Bear, who had been sitting to one side, spoke up, “This is the most exciting adventure you’ve ever had, Uncle Mistletoe. I hope every boy and girl can get to see what happens.”
“You are right, Edward Bear,” said Michael O’Hare. “This year’s adventure is really exciting. It’s called, ‘A Party for Santa,’ and it’s all about a surprise that Aunt Holly and Uncle Mistletoe plan for the old gentleman when he finishes his trip around the world.”