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David Ogilvy, Leo Burnett, William Bernbach, Lester Wunderman Interviews on Video

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David Ogilvy InterviewAbout a year ago, one of my subscribers sent me a fascinating link to a series of interviews with legendary ad agency heads.

This series sponsored by Yahoo, features: David Ogilvy, Leo Burnett, William Bernbach, Lester Wunderman, George Gallup, Edward Ney, Burt Manning and a host of other advertising heavyweights.

One of the most memorable comments comes from David Ogilvy in the second interview/webcast.

As a young man, Ogilvy wanted desperately to work for the agency he idolized more than any other: Young & Rubicam. But he says he had neither the “qualifications” nor the “credentials” and “didn’t dare ask.”

So the only alternative was start his own agency. And that he did…surpassing Young & Rubicam in revenue.

Interestingly, Lester Wunderman, the first to coin the term, “direct marketing,” also expresses the same inadequacy as David Ogilvy about his start in advertising.

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  1. Allen says

    November 19, 2009 at 8:31 am

    Someone know where can i get these videos from ?

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