About a year ago, one of my subscribers sent me a fascinating link to a series of interviews with legendary ad agency heads.
This series sponsored by Yahoo, features: David Ogilvy, Leo Burnett, William Bernbach, Lester Wunderman, George Gallup, Edward Ney, Burt Manning and a host of other advertising heavyweights.
One of the most memorable comments comes from David Ogilvy in the second interview/webcast.
As a young man, Ogilvy wanted desperately to work for the agency he idolized more than any other: Young & Rubicam. But he says he had neither the “qualifications” nor the “credentials” and “didn’t dare ask.”
So the only alternative was start his own agency. And that he did…surpassing Young & Rubicam in revenue.
Interestingly, Lester Wunderman, the first to coin the term, “direct marketing,” also expresses the same inadequacy as David Ogilvy about his start in advertising.