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Doctor Reports New “Miracle” Diet Cures Arthritis

by 2 Comments

Here’s a Gene Schwartz ad published in 1981 for Giraud W. Campbell’s A Doctor’s Proven New Home Cure for Arthritis.

From the marketer’s vantage point, the arthritis market is an evergreen one and Schwartz’s take on it (and everything) is valuable.

Haven’t seen this one before last week.

The book also gets close to 5 stars on Amazon with 10 reviews.

Filed Under: Eugene Schwartz Copywriting Swipe File

Reader Interactions

Comments

  1. Codrut Turcanu says

    April 5, 2011 at 4:04 am

    I think Gene was centered over big claims for his century, it was what “gurus” are doing nowadays with hype, the only difference is that Gene probably had proof, while gurus just fake it… lol

  2. Luca says

    June 21, 2011 at 12:26 pm

    Hi Lawrence,

    This blog is so amazing!

    Im working with my doctor on a new information product for arthritis for the hispanic market.

    Any more resources for “arthritis marketing”?

    Thanks in advance.

    From Spain,

    Luca.

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