• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Money Machines

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail Money Machines
  • Magic Headlines Vol 2

How To Write Long Copy That Makes Money

by 3 Comments

Hard to believe the Bencivenga 100 Seminar was over 5 years ago.

I continue to meet and do business with many of the attendees of that historic gathering.

And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and players of the highest caliber were all over the halls of the St. Regis Hotel.

I remember Doug D’Anna darting around in a dark suit in between sessions — an A-Lister on top of his game who was there to get better.

Gary called Doug, “one of my ablest competitors over the years” and it’s easy to see why.

Here’s a video where Doug walks you through one of his greatest DM achievements, The Great Retirement Betrayal. It was mailed in excess of 25 million times.

It’s called: “How To Write Long Copy That Makes Money.”

I’ve rarely seen someone so brimming with enthusiasm and so willing to share as Doug in this video.

(Full disclosure: I am not an affiliate and I get goose eggs if you buy Doug’s terrific DVD.)

Filed Under: Direct Response Copywriting Swipe File

Reader Interactions

Comments

  1. Ben Settle says

    July 13, 2010 at 11:17 am

    I agree 100%, Doug’s DVD is awesome, one of the best (and shortest) copywriting teachings I’ve ever seen.

    Ben

  2. Ryan McGrath says

    July 15, 2010 at 10:17 am

    Just bought this DVD a few weeks ago, thanks in part to something I read by Ben.

    Watching it gives me goosebumps! 🙂

  3. admin says

    July 16, 2010 at 12:14 pm

    Hi Ben and Ryan.

    Agreed…Doug’s presentation rocks. It’s as valid today as it was in the 90’s.

    Later,
    Lawrence

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Magic Headlines Volume 2 (UPDATED)
  • “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
  • George Haylings: Info Marketer Who Laughed at the Depression
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • The Case Against Swiping Part 1 (UPDATE)
  • One of the All Time GREATS in the History of Food & Beverage Advertising
  • Attack of the Killer TINYTORIALS
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer