Hard to believe the Bencivenga 100 Seminar was over 5 years ago.
I continue to meet and do business with many of the attendees of that historic gathering.
And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and players of the highest caliber were all over the halls of the St. Regis Hotel.
I remember Doug D’Anna darting around in a dark suit in between sessions — an A-Lister on top of his game who was there to get better.
Gary called Doug, “one of my ablest competitors over the years” and it’s easy to see why.
Here’s a video where Doug walks you through one of his greatest DM achievements, The Great Retirement Betrayal. It was mailed in excess of 25 million times.
It’s called: “How To Write Long Copy That Makes Money.”
I’ve rarely seen someone so brimming with enthusiasm and so willing to share as Doug in this video.
(Full disclosure: I am not an affiliate and I get goose eggs if you buy Doug’s terrific DVD.)
Ben Settle says
I agree 100%, Doug’s DVD is awesome, one of the best (and shortest) copywriting teachings I’ve ever seen.
Ryan McGrath says
Just bought this DVD a few weeks ago, thanks in part to something I read by Ben.
Watching it gives me goosebumps! 🙂
Hi Ben and Ryan.
Agreed…Doug’s presentation rocks. It’s as valid today as it was in the 90’s.