Here’s an ad typical of Gary Halbert’s work in the mid-1970’s.
Two give aways these are Halbert’s ads are the North Canton, Ohio address and the name of the company: Good News Publishing.
Matching the success of the “Coat of Arms” letter was a hard act to follow yet Gary wrote over a dozen space ads which were published in multiple big market newspapers.
One of them — “How to Collect Social Security At Any Age” — netted close to $800 thousand before it ran dry.
“TheGaryHalbertLetter.com” The greatest copywriting newsletter archive on the planet!