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Good Yellow Page Advertising

by 3 Comments

Yellow Page AdvertisingThere are several expert Yellow Page advisers on my list.

While I’m no expert per se, good Yellow Page advertising conforms to the same direct response principles which separate us from the blind fumbling around in the darknesses of image advertising.

I rejoiced when I found this quarter-page ad today since it’s the first Yellowpage ad I’ve ever seen — not an example in a DM book– which gets it right.

Great U.S.P (unique selling proposition) also. Fixed Right or It’s Free.

Filed Under: Blog, Direct Response Copywriting Swipe File

Reader Interactions

Comments

  1. Scott Bywater says

    July 20, 2008 at 3:43 pm

    Hi Lawrence. Great ad. And thanks for sharing your insights with us. Here’s another ad everyone may be interested in. It’s a larger yellow pages ad (full page) and took one of my clients from $60,000 in debt to a $2 million turnover. I’ve uploaded it online at:

    http://tinyurl.com/67orll

    Scott Bywater
    Copywriting That Sells
    http://www.copywritingthatsells.com.au
    http://www.scottbywater.com

  2. Lawrence Bernstein says

    July 21, 2008 at 11:53 am

    Hi Scott,

    Thanks for sharing that mouthwatering ad.

    The incredible performance of your Yellow Pages ad begs the question: have you taken any steps to license that explosive piece of copy to other catering businesses in Australia, North America and the UK?

    Best,

    Lawrence

  3. Scott Bywater says

    July 21, 2008 at 4:49 pm

    Hi Lawrence,

    Now you’ve got me thinking. The idea has gone through my
    mind in a very vague sort of way. But you’re prodding
    has got me thinking I should develop a campaign and look into it more seriously.

    Thanks,

    Scott

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