Here’s the scoop on the highest grossing direct response promo, straight from Ben Suarez.
Other promotions have had longer life cycles than the Titanic Expedition, but while this one lasted, it brought in over $260 per name mailed.
It used to take cruise companies over a year to sell out a single cruise. This promotion filled up 4 cruise ships in a matter of weeks.
Listen, as Suarez reveals the psychology for coming up with the high ticket item, after he recognized the huge potential of the market.
Here’s a PDF of the Titanic Expedition print ad.
This is just a sliver…there’s more breakthrough direct response ideas in these videos, than most marketers are likely to ever encounter.