This ad was written by one of the all-time “naturals” of direct response copywriting, Dr. Ernest Weckesser.
What’s unique about him is he had no ad agency or direct marketing background but was a university professor at the time he jumped into the direct response game.
Though this ad was written 32 years ago, it’s infinitely more sophisticated than 90% of biz-op ads today.
You can find out more about him via this link, as well as enlarge the thumb at the left to a full size PDF.
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