Lennen credited this ad in part with taking the agency from zero in billings in 1924 to $12,000,000 by 1948.
Lennen described the ad as follows:
“The effect of the advertisement was electric. It secured us leads on two very important accounts, which are still in our house today.”
Here’s an interesting comment on “conference copy.”
“Conference copy seldom holds a candle to the job done by the solitary worker who shuts himself up with his problem — and lives with it until he licks it.”