It was written in the 1970’s, yet it captures the essence of the business opportunity market, even today.
People are still looking for someone that’ll take them by the hand and give them the secret to getting rich.
Everything is textbook in this ad from the headline to the product title, Recipe To Riches, to the hot-button subtleties like in this line:
“Even if your results are bringing you millions of dollars in sales, you can still work out of your own home with just a few members of your family and some friends.”
With unemployment spiking and whole sectors vaporizing, like mortgages, real estate and finance, we may be in for a boom in biz-op advertising like we’ve never seen, including sophisticated ads with high price points for ex-Wall Street people.
Interestingly, the core concept of this book eventually transformed into the landmark work, 7 Steps to Freedom II: How to Escape the American Rat Race, in which Ben Suarez presents in great depth, his Net Profit Generation System (NP.G.S.)
About a month ago, I met up with one of the top marketers in his category, who also lives locally. We both agreed that the information in this book should cost at least five to ten thousand dollars.