• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Blog

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail SMASHES Censorship

At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

by Leave a Comment


By any standard, this is brilliant DR, though it’s not technically speaking an insurance ad.

“At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?”

I’ve expressed my admiration for Cenegenics since they first came on the scene in 2008 with the ad.

“How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?”

Cenegenics knows their target market well

It’s not uncommon to see well-to-do 60 and 70-somethings at the gym, like Dr. Jeffry Life, squatting 400 pounds.

No need for a ton of copy here.

The buff image of Dr. Life juxtaposed over his approved million dollar life insurance application, plus the before and after benefit lists do the heavy lifting.

Who wouldn’t write a policy for this guy?


Filed Under: Direct Response Copywriting Swipe File

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Copy Test: “Write If You Want Work” (UPDATE)
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer